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Caffeine-Free Coca-Cola. Caffeine-Free Pepsi is a version of the cola Pepsi that omits the caffeine that is customarily part of a cola. It was introduced under the brand name "Pepsi Free" in 1982 by PepsiCo. [1] It was 99.7 percent caffeine free. [2] A sugar -free variant was also introduced and known as "Diet Pepsi Free," [3] The "Pepsi Free ...
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
It was first test marketed in 1963 under the name Patio Diet Cola, and was re-branded as Diet Pepsi when it officially launched in 1964. It is known as Pepsi Light in most international regions, and Pepsi Diet in the UK from the late-1990's until 2013. Caffeine Free Diet Pepsi. 1982. Pepsi without the Caffeine.
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Step aside hard seltzer — Boston Beer Company is partnering with Pepsi to add another drink to its portfolio, a spiked version of Mountain Dew.. On Tuesday, the company announced its partnership ...
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, formerly ginseng -infused cola [1] sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. [2]
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
Pepsi Challenge. The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. [1]
Pepsi Number Fever. The logo for the sales promotion. Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in ...