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3. Playtex - Wikipedia

   en.wikipedia.org/wiki/Playtex

   In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics; The company has been producing and marketing the Cross Your Heart bra since 1954 under the slogan that it "lifts and separates," a phrase that is now well known in popular culture.

4. Jane Russell - Wikipedia

   en.wikipedia.org/wiki/Jane_Russell

   Also in the 1970s, Russell started appearing in television commercials as a spokeswoman for Playtex " 'Cross-Your-Heart Bras' for us full-figured gals", featuring the "18-Hour Bra", still one of International Playtex's best-known products even as of early March 2011.

5. Shoppers say this $17 bra is 'the best comfortable bra' ever

   www.aol.com/lifestyle/playtex-18hr-smoothing...

   The full-coverage bra from Playtex is specially designed to give you the support you need for an entire day. Along with cushioned straps that are fully adjustable, the seamless bra boasts a four ...

6. Here’s How to Measure Your Bra Size in a Few Easy Steps - AOL

   www.aol.com/bra-breast-shape-134700554.html

   Step 1: Find your bra band size. Wearing an unlined, non-padded bra ( not over your clothes!) or a fitted t-shirt, run the measuring tape all the way around your back where your band sits, being ...

7. This Playtex Full-Coverage Wireless Bra Is *Super* On ... - AOL

   www.aol.com/lifestyle/playtex-full-coverage...

   18-Hour Ultimate Lift & Support Wireless Bra. $14.99. amazon.com. Courtesy. More. This full-coverage bra has a reputation of being v comfortable. It has a four-way wireless support system, meaning ...

8. Victor Kiam - Wikipedia

   en.wikipedia.org/wiki/Victor_Kiam

   He was well known for his turnaround of Remington's fortunes, as well as for his commercials written by his director of advertising and sales promotion at Benrus, Howard Shavelson, with whom he first worked on the Playtex Cross Your Heart Bra commercials.